What’s trendier than a LinkedIn as a copy?
Marketing and networking are the two common words that you hear in your daily corporate life and there are multiple ways to do both. However, it is not about just marketing or networking but about how effectively we do that. The leading social media platforms all have their place in marketing and networking, but they’re each designed with different intentions in mind. With the right step and the right ideas, you can achieve absolute success through social media.
Facebook is a popular platform but it is a personal platform, where you get connected to people on a more private level. Twitter is the mirror of society, Twitter is about succinctly sharing what you’re up to within the moment and connecting and interacting with human beings around that topic. And that’s where LinkedIn comes, a purely business-centered platform, where everyone is serious and where everyone is searching for opportunities. LinkedIn is a place where you find potential -- companies, organizations, and individuals that have something unique to add to the cultural conversation.
So now, how will we turn LinkedIn into an absolute form of an advertising platform and use its benefits to connect with your potential customers? Let’s see how we can stand out and make ourselves visible on LinkedIn.
In a world of copycats, be unique
The LinkedIn audience is generally older and is not seeking out enjoyment; they're there to do commercial enterprise, so the first rule is to keep them captivated and interested, and for that, you need to be unique and compelling. You must reduce unqualified clicks by using very clear, if you are copying use only that attracts the relevant audience. Also, Facebook uses the CPM system, where you are paying to have your advertisement seen by the maximum number of people and not the clicks. But LinkedIn follows a CPC system where you pay for every click. In short, in LinkedIn there are different sets of rules and an entirely different arena of audience expectation, so treat LinkedIn as uniquely different than other social media platforms. However, you should still try to create a connection between your other marketing material and your LinkedIn copy.
Do your 200%
You must put the attractive and engaging part of your ad at the beginning. The LinkedIn ad copy length is 600 characters and out of it, only 150 characters get the initial display, and for your audience to get in-depth to your ad they must click on the “see more” option. However, if your initial part is not interesting then no one will waste their time clicking on this option. Thus, putting your most interesting copy at the beginning of the ad is highly advisable. Thus when you are creating an ad copy think out of the box, appeal yourself to the reader’s perspective, get in touch with the other side and then articulate your energy by creating a unique, attractive, and engaging ad copy, that has the caliber to pierce into the mind of your readers. Make sure to not just attract but also teach them about the importance of why they should click on your “see more” option. Include hashtags, go with the trends, make your ad looks visually compelling, and get the help of URL, if necessary.
Make sure to insert a CTA above the fold as well.
LinkedIn has a fixed set of CTAs from which to choose, and it is essential to match above the fold text with the CTA. Also, keep in mind that you might want your visuals to stand out from the blue and white theme used by LinkedIn. Plus, emojis can catch a visitor’s attention, if you can find something that fits your brand.
With a good headline, half the work is done!
70 is the character limit in LinkedIn headlines, so limit your headline to this. A short, precise, and straight headline is always the best. Headlines are basically the stairway to your amazing ad, and if they are not attractive enough then it means your ad is also not worth it. If you get an amazing headline, then your half work is done. While creating headlines Use Interesting Formats and Figures for the text that appears after the first 150 words, you can get creative so as to generate more interest. Also, using numbers is a way to attract attention because they appear different from the rest of the text, while they are also great at putting a quantitative spin on marketing copy that appeals to the type of audience that looks for facts. However, the use of many emojis, capital letters, and punctuation marks will cause your ad to be rejected. For instance, LinkedIn allows one exclamation point and one emoji per ad, while the serial capitalization of words is not allowed. For more information, see their advertising policy page.
Swype your style to sell it.
LinkedIn users prefer what you would expect from a business-oriented audience. Short and simple works for this kind of audience, because they don’t have time to sit and surf around, so the maximum amount of information is limited words. In terms of tone, the common conception of LinkedIn writing is that it should be more formal and serious than what is used for other social media. To reiterate, the LinkedIn audience is not looking for entertainment. However, that doesn’t mean you need to be bland. You can use slang, some exciting or powerful words, etc. Make it attractive, informative, and educative.
Using LinkedIn to attract potential suitors for your business venture is trendier, easier, and economical however you have to do it right. There are many social media platforms and each one is different, in style, format, and perception. The real essence of advertising through these media happens when you find the gear to the media and put pressure on it. LinkedIn is a serious network but when it comes to advertising it should miss the accurate amount of seriousness and entertainment, and that is the challenge. Every challenge requires a professional, find yours with talent.
Challenge keeps growth coming!