Swype your way up with Growth Hacking!
Start-ups are the future of every country and every industry; they are the vision of future generations. To initiate an idea, to bring together the workforce, to collaborate with potential people, to find financial support are all the primary stages while starting a start-up. However, even before all these steps, there is a pre-primary step, ‘research’. Research and its resultant should provide you a complete idea of what to do, how to do and where to do it. You should be thorough with the market and most importantly how to get into the market. Getting the word out and cultivating a loyal customer base are two of the most challenging task that each start-up has in its early stages. At an early stage of a startup, it’s nearly impossible to compete with big brands and more established companies via traditional approaches.
Thinking out of the box and unconventionally treating your perspectives is the perfect tactic to grow your company quickly and effectively.
In other words, to reach a larger audience within a short period and little financial support was the major idea behind the concept of growth hacking and its invention. And this little magic is the reason we get to see a few new start-ups each year with absolutely ridiculous growth rates.
Growth hacking or Growth Hacker Marketing is an experimentation method, during which you will be able to modify things at intervals of your marketing to grow quicker. It is an umbrella term for ways targeted solely at the expansion of the organization. Growth hacking is a method, a strategy, and a mindset to achieve growth in anything. The tern was introduced by Seam Ellis in 2010, since then it has been a buzzword. Grabbing the attention of all young CEOs and CMOs growth hacking has grown as an integral strategy of all. Most start-ups do not have the ability or capability to spend enough on the marketing sector or to bang on every door with wrapped gifts, all they would have would be young brains and fresh minds, and that’s what is prominent in growth hacking. Since its introduction, it has become shorthand for new brands looking to grow into monster companies in less time than most people would expect. However, while the details of growth hacking are relatively simple, the execution can be much more tricky.
Growth hacking is a constantly evolving and changing practice, so you shouldn’t try to follow blindly in the footsteps of those who succeeded. As mentioned it’s more than money, it is creativity. However growth hacking is not a simple or easy step, it is either a live-or-die situation. You either live like a king or you die drowning in your pathway. Due to the start-up culture, they often have to use analytical, inexpensive, creative, and innovative methods to exponentially grow their company’s customer base. And a growth hacker, who is focused on the growth of your company, will make use of all your potential and shift the graph of it. Hypothetically, consider that you have launched your product or service, and it's been well received. This well-received product of yours should reach heights, and for that, you’ll need more clients to turn your product into a real business, this is when growth hacking enters the picture. Many growth tactics can be used to gain more customers at a cheaper cost and with long-term sustainability. The main concern of every growth hacker should be the needs of their primary market
customers, these creative geniuses are the ones who can knit the dreams of every start-up for a bright sunny future.
Growth hacking and growth hacking techniques could be a boon or doom. However, with the right Swype and perfect analysis, it can only be your boon. Because every Swype is one step closer to complete growth.