How to Write Effective Twitter Ad Copy for the future?
Twitter is a unique real-time platform for all your needs. Yes, there are other platforms to showcase your views and engage yourselves but twitter is different and this difference is what brings masses together. And where there are people there are advertisements.
Twitter Ads are the perfect new media strategy. The promoted, paid content you create in your campaigns will appear as Promoted Ads and/or Follower Ads — all exposed to a broad audience of your choice for increased exposure and visibility. It's easy and it’s comfy. Twitter is very advantageous as an advertising platform however there is quite a challenge for copywriters, ‘the word count.’
The uniqueness and major drawback of Twitter ads are their limited character counts, at first it was 140, and later in 2018 Twitter doubled it; however, it is still a challenge to prepare a cogent ad text with limited words.
What is this fuss about a Twitter ad?
Simple, easy-to-understand, and easy-to-use advertisements are the key feature of Twitter ads. It is the best platform for advertisers to showcase their content and creativity in the best format possible. Small tweaks to the Tweet copy in your Twitter Ads can lead to big improvements. By testing out different ad copy you'll uncover what resonates with the audience. Thus twitter helps to create impactful ads economically.
Twitter provides 5 basic ad formats: image, video, text, carousel, and moment. No matter which format you choose, 280 characters are the maximum allowed Twitter ad specs. To develop a Twitter ad we need to choose a Twitter “handle” of a maximum of 15 characters and a display name of a maximum of 50 characters (the handle shows the “@” in front of it, while the display name appears in bold next to the handle). CTAs, hashtags, and links in our Twitter ad copy will cost us. CTAs and hashtags subtract characters from the total on a 1:1 basis, while links are worth 23 characters.
Now, how to create an impressive Twitter ad copy?
To find an impressive Twitter ad is like finding a needle in a haystack, but with a twist. There are millions of needles, of different shapes, sizes, and colors. Yes, the probability to find one is very high. There are many impressive Twitter ads and the number increases every minute. Each ad is different and it respectively attracts impresses and targets different audiences.
And thus even though there are many twitter ads in many beautiful wrappers there are some commonalities that can be traced together. Let’s look at some starters for impressive Twitter ads:
1) The hashtag revolution.
Hashtags should be employed in your tweet to make them appear on trending tweets and outlets. As mentioned, hashtags reduce your character allowance for actual ad texts, so it’s important to use them only when they are worthwhile. Hashtags link to all the mentions of that word or phrase, which can be useful for the brand or advertisement to focus on generating lots of engagement. If you insert a high-performing hashtag, it could appear along with many other associated advertisements and Tweets in general and thus will seek a lot of attention. However, you don't want to use more than one to two hashtags in a Tweet as they can be distracting and serve as exit points for your audience.
2) The attractiveness of time limitations and deadlines.
Creating a sense of urgency to give the audience a compelling reason to take action will always prove a point. That could be buying a product, downloading an e-book, or clicking one of your ads. Limited-time sales, pending stockouts, and early buy discounts are just a few of the ways to create FOMO and encourage the audience to click through. An urgent announcement can grab the audience's attention and immediately arouse a sense of need to click on that ad. Oh, and this technique is psychologically proven!
3) Use killer CTAs
CTAs are the other vital factor in a Twitter ad. A Twitter ad copy without a CTA is like the “Titanic” without Jack, CTAs make your tweet relevant, important and efficient. Through CTA you don’t need to sugar-coat, all you do is use direct language that clearly explains what you want them to do and why it will benefit them. Also, the text and image must match the CTA and it all should be connected.
4) FREE- The magic word
People love the word ‘free’, everybody will at least glance at that word and this glance is our stairway. If what you're offering is truly free, you should celebrate that, and if you are not offering it, find a way to do it. Finding prospective customers and providing them a chance to experience is a definite marketing plan.
5) Don’t underestimate the power of strong visuals.
97% of people focus on visuals. Visuals keep our audience from scrolling, so it’s important that yours is eye-catching and features your product or key message. And whether you’re using an image, GIF, or video, make sure that there’s a clear connection, the connection is all that matters.
Twitter ads may seem random and easy however they are not. It requires a lot of effort and research to form a catchy and relevant Twitter ad. Whatsoever keeping these pointers in mind can seamlessly help you. Now you have all the essential ingredients for a cool, revolutionary Twitter ad copy.
Go grab the floor and unleash your imagination!
Happy Tweeting!